Are you struggling to increase sales at your local furniture store? Then, it’s time to take your business online. Customers are increasingly shopping for furniture online. In 2022, about 43% of people bought furniture online.
The online furniture market is forecasted to reach $139.97 billion by 2027. That’s a whopping sum. Convenience and the ability to explore and buy furniture pieces from the comfort of one’s home are two factors driving the growth of the market.
If you don’t promote your furniture store online, you could lose a lot of potential revenue. With more than 60,953 furniture stores in the U.S., how do you build awareness for your store? Well, we’ll help you do that.
In this article, we’ll share some tips to help you elevate your furniture marketing game and attract more customers to your store.
#1 Design a Website as Beautiful as Your Furniture
About 31% of people discover new brands and products through search engines and 23% through brand websites. This statistic shows that a significant portion of potential customers discover businesses online.
Having a website is, therefore, important for your local furniture business. Up until a few years ago, business owners hired professional web designers to build their websites. That cost a lot—both in terms of money and time. But in recent years, the task of creating a website has been simplified—all thanks to AI.
AI-powered website builders put together a website within a few minutes—surprising, isn’t that? One such example is Hocoos. Its AI wizard creates a website in less than five minutes. It will ask you a few questions and design a website that is tailored to the specific needs of your business.
While AI generates your website, you can customize every single element if you want. Want to refine texts, adjust layouts, or add images? You can do all of that easily, thanks to its intuitive editor.
When editing your website, make sure you add your contact number and location. This will make it easy for your potential customers to reach you.
#2 Offer Virtual Interior Design Services
Online interior design services are taking over traditional services. Their affordability has contributed to their popularity.
You can expand your reach beyond the local area by offering virtual interior design services. This will attract customers who are hesitant to visit your store. Even people who find it difficult to decide on furniture pieces will be attracted to your business.
For online interior design services, hire an in-house expert. Or, you can collaborate with local designers if you can’t afford an in-house expert. They will provide the service to your customers through interactive design tools, such as AutoCAD LT or video consultations. Your customers will, thus, invest in furniture pieces that suit their style and needs confidently.
#3 Utilize Augmented Reality (AR) Technology
Revolutionize your customer’s shopping experience by utilizing augmented reality (AR) technology. Integrating it into your website will allow your customers to place furniture items in their own spaces virtually before making a purchase.
This immersive technology lets customers visualize how different furniture pieces will look and fit in their homes. AR technology significantly enhances the customers’ shopping experience, as it eliminates the guesswork and the potential disappointment of purchasing items that don’t suit their space.
As your visitors and customers spend more time exploring and experimenting with different products, it boosts user engagement.
#4 Leverage Google Ads and Social Media Marketing
Running ads on Google and social media platforms can boost brand awareness and increase traffic to your website. Hence, you should invest in them.
Google Ads allows users to create highly targeted campaigns that appear in search results when potential customers actively search for furniture or related keywords. Make sure you use keywords that your target audience is using to search for furniture stores. Bid on them so that your ad reaches your potential customers in the most effective way.
Paid advertising on social media will allow you to reach a broader audience. You can, however, narrow down your audience based on demographics, interests, and online behaviors. This will ensure that your ads are shown to users who are most likely interested in your furniture products.
Facebook and Instagram are the two most popular social media platforms. About 68% of Americans use Facebook, and 47% are active Instagram users. Recent findings from the Pew Research Center disclosed this. Most of your target audience uses the two platforms, so why not run ads on them?
Both platforms offer various ad formats, including photo, video, story, or carousel ads. Whatever you choose, just be sure to showcase your offerings in creative and engaging ways. Besides increasing brand awareness, this will drive website traffic and, ultimately, boost sales for your furniture store.
To sum things up, promoting your local furniture store online will boost your brand’s visibility and help you reach a wider audience.
Follow these tips to enhance your online presence and attract more customers to your store. Not only will you thrive in the competitive online landscape, but you will also connect with your customers as well as your target audience and provide them with the exceptional shopping experience they deserve.
